Mia Company Swot Research

 Mia Brand Swot Research Essay



Tanishq features expanded its portfolio with the launch of sub-brand Mia, a type of jewellery directed at working girls. The line comprises two specific designs guidelines – one in the modern and another inside the ethno contemporary space. Mia is meant for females on the go, who also are engaged in various occupations and have a well-established item ensemble, however excluding jewelry. Fine jewelry that operating women acquire is mostly to get traditional events, and do not have an offering for his or her daily use in the market. Tanishq is best suited to comprehend the needs of these consumers and provides put together a wonderfully crafted, properly designed jewellery collection, which will make these people love to go to work. This collection is usually high on style quotient, lumination in fat, affordable and apt to get today's modern day woman. Mia has over 100 designs priced at Rs 5, 8888888888 onwards and the collection is available across the 140 Tanishq outlets in over 76 towns. The objective is always to take jewellery wearing situations beyond wedding ceremonies and special attractions. Kulhalli, vice president (retail, advertising merchandise) thinks targeting the five mil working ladies is enough prospect as increasing aspiration amounts and the volume of women entering the labor force will drive spending. The newest sub-brand may also help open up a new client age group, within a jewellery market where almost all the revenue is in the 30-60 age group. DESIGN PHILOSOPHY

Mia Tanishq can be described as stunning selection of fine, urban-chic, affordable jewellery starting by Rs. 5999 exclusively constructed for Operating Women to ensure that you're appreciated in your place of work and makes you enjoy your work real life never ahead of. Based on 2 design guidelines, Quest (no beginning without end -- Infinity) and Blossom (Born to Blossom - Created to Stand out - Floral), this collection is truly a winner at work.

Truly capturing the essence from the urban, independent working girls, Mia can be inspired by individuality of each one of you...

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