Focusing on and Market Positioning

 Targeting and Market Placement Essay

Student Guidebook


Account International Marketplaces

Table of Contents

Pupil Guide3

Subject Overview3

Teaching Program4

Student Assessment Guide7

Assessment Overview7

Student Assessment 18

Pupil Assessment up to 29

Determining Results10

Assessment Policy11

Evidence Collection/Assessment12

Student Guide

Subject Review

BSBMKG516A Profile International Marketplaces

This device describes the performance effects, skills and knowledge required to select and confirm an appropriate international marketplace.

Reporting of assessment effects

This product is rated. Your effect will be registered as COMPACT DISC, CC, ALTERNATING CURRENT or NC representing Variation or Credit or Proficient or Not Competent correspondingly.

Where the device contributes to the course grading, a nominal mark is used to calculate the final study course grade.

The nominal tag is:

Variation 88

Credit rating 75

Qualified 50

Not Competent

Requirements to effectively complete this kind of unit of competency


Assessment is known as a process that could require you to provide evidence you have achieved the ability and abilities required with this unit of competency. Successful completion of this kind of unit is dependent on the assessment of your demonstrated competence in a workplace or simulated office environment. В

Assessment of the unit could possibly be in the form of created reports and a class evaluation. Your tutor will provide more information about the assessments. В

On completing this unit you should be able to select and confirm a proper international marketplace. This unit is designed to allow you to understand the managerial responsibilities for selecting and confirming appropriate foreign market/s by identifying the target market, profiling the target industry and designing a positioning technique. В

Especially, you will be able to: В

1В Select potential international market segments for further analysis 2В Discover the target industry

3В Profile the target market

4 В Develop a setting strategy

Teaching Program

Book: Recommended textbook details

International Business A Managerial Point of view 2nd Release 2001 Mahoney Trigg Griffin Pustay. Author: Pearson Education Australia ISBN: 0 7339 0739 3

|Week |Insert Date |Unit / elements |Delivery –Topic | | | | | |Profile International Markets | | |1 | |1. you |Determine openness to market services or products internationally |PowerPoint 1 | |2 | |1. 2 |List potential international markets for further exploration |Handout you | |3 | |1. 3 |Identify information options to inform process for number of international |Handout 2 | | | | |markets | | |4 | |1. 5 |Determine and document conditions to determine appropriateness of intercontinental markets |Assessment | | | | |for services or products |Introduction | |5 | |1. a few |Access and use information sources to ascertain suitability of international |Handout 3 | | | | |markets for products or services to be sold |...

History of Documented - Eileen Jackson’s This is certainly It Composition